Improving Sales 2 : The Art of Persuasion



This session will provide a deep dive into strategies and ideas to work with clients. Several of these ideas will provide agents a tool kit from which to draw a series of strategies to understand their clients better to increase sales and show how products and services will improve their lives.

Module 1: Introduction to Sales

Module 2: The Art of Persuasion

Module 3: Framing Your Message

Module 4: Pitching Like a Pro

Session Titles

The short course, Improving Sales is divided into four sessions. You may purchase the individual sessions which best apply to your needs, or you can take the entire course which includes the four sessions seen below for one bundled price. Each session is approximately 1.5 hours long. The entire short course will take approximately 4-6 hours to complete.

  • -Improving Sales 1 Assessing Yourself: Finding Strengths and Analyzing Challenges
  • -Improving Sales 2 The Art of Persuasion
  • -Improving Sales 3 Delivering Value through Customer Service
  • -Improving Sales 4 Building Relationships in New Ways: Anticipating Change in the Next Normal


Additional information

To better position individuals for increasing sales and providing greater value to clients and the organization.
It is our hope that sales representatives will:
– Analyze their sales skills sets identifying both strengths and challenges.
– Increase their interpersonal skills with colleagues and clients.
– Demonstrate the value that their work and solutions have in the lives of their clients.
– Integrate technology to build relationships with clients.
– Plan for their goals to increase sales while delivering value.

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